Blue Nile launched a Japanese language version of its diamond retail website. The new website allows customers in Japan to shop Blue Nile's entire collection of diamonds and fine jewelry in their native language and pay for products using yen.
"Blue Nile began serving Japan in 2008, and has developed a loyal customer following over the last four years," said Vijay Talwar, Blue Nile's president. "The launch of our Japanese language site improves our ability to serve our existing customers in that region and attract new customers."
Shipping to Japan is free and most products arrive in approximately three days, according to Blue Nile.