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Kalyan Jewellers Signs Amitabh Bachchan as Brand Ambassador

Jul 18, 2012 1:16 AM   By Dilipp S Nag
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RAPAPORT... Kalyan Jewellers has signed Bollywood actor Amitabh Bachchan as its brand ambassador, as the ‎jewelry retailer aims to raise its brand profile in  India. ‎
‎“We want to play aggressively in the consumer space and become the preferred jewelry ‎retail company in the country,” said T.S. Kalyanaraman, the managing director of Kalyan Jewellers.‎ ‎“Signing on Mr. Bachchan is a strong step toward the evolution of the Kalyan brand and is in ‎line with our brand philosophy of trust and credibility. With his remarkable appeal across all ‎sections of people in the country, we are confident Mr. Bachchan will communicate our ‎brand’s attributes to our consumers effectively.”‎

Kalyan Jewellers opened its first store two decades ago in Thrissur, Kerala and now has ‎‎35 stores across four southern states in India. The company plans to invest $180.5 million (INR ‎‎10 billion) this year to expand its retail base in Maharashtra and Gujarat. The retailer aims to ‎have a total of 100 showrooms by 2014.‎

Kalyan Jewellers is targeting a turnover of $2.89 billion (INR 160 billion) in the current fiscal year.‎

‎“Throughout my career I have been very selective about aligning myself with brands,” ‎Bachchan said. "Kalyan Jewellers is an iconic jewelry brand with a great heritage and strong ‎presence in South India. I’m overwhelmed to partner with them and represent the brand ‎across India."‎

Tags: Amitabh Bachchan, Dilipp S Nag, expansion, India, Jewelry, Kalyan Jewellers, Rapaport, Retailer, T.S. Kalyanaraman
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