RAPAPORT... Movado appointed Lily Collins as a brand ambassador for its updated ''Modern Ahead of its Time'' advertising campaign coming this fall. Collins made her film debut in the 2010 Academy Award-nominated film ''The Blind Side'' and most recently starred as Snow White in ''Mirror, Mirror'' with Julia Roberts. In 2013, Collins will play the lead of Clary Fray in the film ''The Mortal Instruments,'' based upon the young adult fantasy novels by Cassandra Clare. She will also star in upcoming films ''The English Teacher'' with Julianne Moore and ''Writers'' with Jennifer Connelly.
''We are so thrilled to have Lily Collins join the Movado team as our newest brand ambassador,'' said Mary Leach, Movado's chief marketing officer. ''Lily has such natural presence and a unique and confident sense of her own style. She embodies the brand's core values of artistry, innovation and has a real passion for excellence. She will support the Movado brand image and marketing initiatives as a fresh new face and voice for people of her generation.''
Collins said, ''I am so excited to partner with Movado and to be a part of the new ad campaign as their brand ambassador. I have always been an admirer of Movado watches, and am proud to have the opportunity to represent a brand that is so historically rich and that is known for its revered philanthropic endeavors as well as its various collaborations with cutting-edge artists.''