RAPAPORT... Neiman Marcus will add a new vintage-inspired costume jewelry line designed by Rachel Zoe to is offerings in the fall. The collection will be exclusively available at Neiman Marcus and Bergdorf Goodman and consist of statement rings, cuffs, necklaces, and earrings. Coinciding with the jewelry launch, NeimanMarcus.com will host a clickable video from which customers can shop in addition to a special tab on Facebook with related content. Zoe has shared the video on her page (beware of volume controls) here.
"Neiman Marcus has been incredibly supportive of me and my collection since its launch," said Zoe. "I grew up shopping at the Neiman Marcus in Short Hills (New Jersey) with my mom, so it's kind of surreal to be selling my product in Neiman Marcus. I am so excited about our exclusive jewelry partnership. This is a dream come true for me."
Wanda Gierhart, the chief marketing officer for the Neiman Marcus Group, said, "We are so pleased to be featuring Rachel Zoe's highly anticipated jewelry collection. We have planned a number of complementary initiatives that will allow all of our customers to fully engage with the launch."
For the clickable video portion of this launch, Neiman Marcus used wireWAX video technology. Steve Callanan, the chief executive of wireWax, said, "They've created a beautiful, bespoke video and together with wireWAX and Rachel Zoe created a stunning, engaging and powerful shopping experience for their audience - who, frankly, expect nothing less."