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Jewelry Website Traffic Jumps in November

Dec 21, 2012 12:38 PM   By Jeff Miller
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RAPAPORT... While the number of U.S. Internet users was basically flat month to month in November at 220.5 million, the retail category for jewelry and luxury goods experienced a 26 percent increase in unique visitor traffic to 24.5 million, according to comScore Inc.

Other categories with  strong increases from October to November included toys, up 30 percent, electronics, up 29 percent, food, up 18 percent and sports equipment, up 15 percent.

Larger retailers that sell jewelry and also experienced strong increases in visitor traffic included Kohl's, up 56 percent to 17.2 million unique visitors, JCPenney, up 48 percent to 16.5 million, Macy's up 46 percent to 20.4 million, Target up 44 percent to 37.3 million and Sears, up 43 percent to 28.9 million, rounding out the top 10 web properties tracked by comScore.

“Online holiday promotions began in earnest almost as soon as the calendar flipped to November, as retailers hoped to draw in those ambitious early-season shoppers,” said Jeff Hackett, the executive vice president of comScore. “As we moved later into the month, the promotional activity surged even higher around Black Friday and Cyber Monday as consumers spent record amounts online.”

Tags: Jeff Miller, jewelry websites unique visitors comscore
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