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Press Release: Superfit Inc. celebrates their 20th anniversary of bringing style and innovation into the jewelry industry. Incorporated in 1993, by Gena and Paul Alulis, Superfit is a family owned business operating out of their manufacturing studio in Philadelphia, Pennsylvania. Through the development of ground-breaking technology, Superfit was the first to create a true custom fit ring using its own patented hinged technology. As it stands today, they have proven to be one of the most innovative companies in the jewelry industry.
Known for high-tech manufacturing, precision and unsurpassed quality, Superfit fine custom jewelry is created through the use of the most state of the art technology. The patented Superfit® hinged mechanism is designed so all can enjoy the benefits of perfectly fitting jewelry pieces. The mechanism is custom-fitted to each individual’s finger so it prevents a ring from flipping or turning. Rather than sizing a ring to go over the knuckle, Superfit® rings wrap around the base of the finger and “click” into place – the result is a truly bespoke fit for the most discerning jewelry buyer. For the past 20 years, many of the most prestigious jewelry houses around the world have preferred Superfit technology for their custom applications.
As the demand for Superfit Technology grew, the company created and introduced a line of high quality, finished bridal and couture jewelry under the brand, CliQ®. “CliQ® jewelry, integrated with Superfit® Technology, offers the luxury of a custom fit in a gorgeous, ready to wear line”, said Gena Alulis, the CEO of Superfit Inc. CliQ® and Superfit® Technology have been featured in more than 100 fashion and jewelry magazines and websites such as In Style, Vogue, Elle, The Knot, etc. Alulis was a guest on CNBC’s “The Big Idea with Donny Deutsch” to discuss her unique technology and the company’s success. In addition, the CliQ® Collection has caught Hollywood’s eye and can be seen worn on such celebrities as Nick Cannon, the Jonas Brothers, Sharon Stone, Nicolette Sheridan and Seth Green and is also the choice of professional athletes in the NFL, MLB, NHL, NBA and PGA.
In 2011, Superfit built a new, state of the art facility in Center City, Philadelphia to meet increased demand for CliQ® jewelry. This strategic move allows Superfit to retain 100 percent of their manufacturing in-house. The relocation drew the attention of the city of Philadelphia’s mayor, Michal A. Nutter. In a citation presented to the company, Nutter compares the company’s innovative technology to the inventions of Founding Father, Benjamin Franklin. “Superfit is proud of their contribution to Philadelphia’s new creative economy, and increasing job opportunities for the local workforce” said Alulis.
With its great success story over the years, Superfit has found a way to give back. They sponsor Jewelers for Children/Make a Wish Foundation, various scholarship funds within the jewelry industry, and regularly contribute and participate in The Arthritis Foundation’s fundraising efforts.
The distribution of Superfit® products has grown from its base throughout North America to a worldwide market. Superfit’s family of brands are now available in Europe and Australia. In 2013 Superfit opened their European headquarters and installation center to accommodate their growing market.
The future of Superfit is very bright. With the stewardship now in the hands of second generation - Eric Alulis, a custom designer and engineer at Superfit. “There are exciting plans on the board for continued growth, new product offerings, and new market penetration both domestically and internationally,” said Eric Alulis. “We currently utilize technologies that were unavailable at the inception of this company allowing us to produce jewelry within a scope once believed impossible. This has proved that even after 20 years, this company has the ability to innovate, reenergize, and adapt to a changing marketplace.”
About Superfit Inc. -- It doesn't matter how expensive your ring is - if it rolls, twists, turns, or is difficult to remove, your ring doesn't fit correctly. The Superfit® patented hinge-and-latch design allows a ring to be fitted to the base of the finger, rather than sized to fit over a larger knuckle. The hinge-and-latch design is available in finished jewelry through CliQ® by Superfit®. The company also produces a patent-pending Digital Installation® design template for CAD-savvy jewelers, and a patented Accusizer® to help customers determine their base-of-the-finger ring size. To learn more, call 800-765-7111 or visit www.superfitinc.com.
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