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RAPAPORT... Jeweler James Allen signed an exclusive partnership with Diamond in the Rough to offer more than 400 natural rough diamond ring styles and custom design options online. Diamond in the Rough rings are designed to accentuate the natural beauty and character of a rough center stone.
James Allen stated that with its own online ''Display Technology,'' shoppers can rotate and view each rough diamond design in 360 degrees to better appreciate the natural stone's elegance.
David Berkovits, the marketing director at JamesAllen.com, said, "Diamond in the Rough jewelry is unlike anything else out there. What makes these rings so distinctive is that they offer a different appeal to different personalities. For some customers, a Diamond in the Rough ring is the perfect anniversary gift, for others it is a bold alternative to a traditional engagement ring. Whatever the reason, whatever the occasion, a Diamond in the Rough ring will set you apart from the crowd."
Diamond in the Rough was founded in 2005 by Daniel Eskapa and it sells bridal rings through its website, but other collections are sold in TWO by London, Neiman Marcus, Borsheims, Padani, Reinhold Jewelers, Moussaieff and Chi Chi Rico.
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