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Kay Jewelers Adds NFL Designs to Its Charm Collection

May 1, 2013 12:30 PM   By Jeff Miller
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RAPAPORT... Signet Group's Kay Jewelers in the U.S. introduced a new series to its ''Charmed Memories'' collection, featuring the NFL and its franchises. Designs signify the logos of the NFL teams as a way for its customers to celebrate their support. 

"The NFL and its franchises represent an incredibly passionate fan base, and we are excited to be able to offer them this new collection as a way to commemorate their favorite teams," said Mark Light, the CEO of Kay Jewelers. "Customers have made Charmed Memories one of our most popular collections, in large part because of the opportunity it affords them to create personalized designs that reflect their style and most cherished moments. Now, with the addition of the NFL charms, we are able to offer an even greater variety and further enhance the appeal to a wider audience."

The collection includes dozens of specialized beads and styles of charms, which shoppers can customize.

Tags: charms, Jeff Miller, kay, nfl, series
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