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RAPAPORT... UBM Asia launched a mobile buyer guide application for its Hong Kong Jewellery & Gem Fair that is powered by JewelleryNetAsia. The app will be available to visitors and exhibitors of the Hong Kong Jewellery & Gem Fair in Hong Kong that is scheduled June 20 to 23 as well as the September show. The buyer guide is available for smartphones and tablets and can also be accessed online with any mobile device. It features regularly updated exhibitor and product directories, interactive floorplans, show schedules and other information for visitors. "The Mobile Buyer Guide is a great tool to manage your sourcing trip. We got thousands of exhibitors at each show, so we need to support navigation onsite,'' said Jerome Hainz, the manager of eBusiness at UBM Asia. He added that that app will continually update directory information and incorporated a message function to broadcast show news and information.
The Mobile Buyer Guide is sponsored by the Antwerp World Diamond Centre, the organizer of the Antwerp Diamond Pavilions at the June and September Hong Kong Jewellery & Gem Fairs.
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