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RAPAPORT... De Beers unveiled its “Moments in Light” exhibition on June 18 in Shanghai to celebrate talented women. De Beers invited Chinese artists Cui Xiuwen, Liang Yuanwei, Han Yajuan and Peng Wei, to express the “Moments in Light” in their own lives through artwork, all of which will be displayed at the Sinan Mansion, Shanghai through June 23. Additionally, Xiang Jing, a renowned sculptor and photographer, captured each of these women in unique photos that reflect the personalities of the artists, which are also on display at the exhibition.  During the opening of the exhibition, actress Zhang Jingchu showcased a teaser of the first film she has both written and directed as well as performed in: a short film created for De Beers to illuminate her “Moments in Light.” The film will be released in September. Jingchu explained, “The film illuminates a dream-like world, where joy bursts from the bottom of our hearts, delivering the most brilliant moments in life. Emotive words and promises make moments such as these as eternally beautiful as diamonds.” A ballet that was created for the exhibition by Cao Shuci, an award-winning ballerina from the National Ballet of China, and was performed, captivating the guests with her memory of her most cherished moments. François Delage, the CEO of De Beers Diamonds Jewellers, commented, “We are proud to support and collaborate with these specially selected talented women and to showcase their special moments in light. It is an honor for us to celebrate their talent through this exhibition. We all have memories of special moments that have marked the greatest emotions of our lives. In celebration of these moments in light, we have joined hands with some of China’s most talented women to create works of art that come from truly unique emotions.” Through this exhibition, De Beers begins a longer marketing journey to support and collaborate with talented women around the world.
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