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RAPAPORT... Diamond brand Hearts On Fire debuted two new fashion-focused collections recently. In addition, Hearts On Fire is also introducing more than 25 new bridal designs, including engagement rings in classic solitaire, vintage halo and large luxury styles that all feature the new Hearts On Fire hidden heart signature.
The company stated that Hearts On Fire's director of design, Ilaria Lanzoni, who joined the company from Garrard Jewelers in London, has made a significant impact on the brand's jewelry collections in the past year. After the launch of the Illa and Copley collections in 2012, Lanzoni continues to integrate modern design elements into the Hearts On Fire brand with the new launches of the Lorelei and Atlantico collections. Both of these collections advance Hearts On Fire’s desire to marry diamonds with bold yellow and rose gold metals, as well as provide women with the aspiration to layer different Hearts On Fire necklaces, bracelets and more across the various collections. 
“In the jewelry and fashion worlds, we spend a lot of time studying the trends that come and go,” said Lanzoni. “My goal with Atlantico and Lorelei was to introduce two collections that capture the current, fashionable styles women desire, but with a beautiful and timeless feeling … all with a distinctive look and feel that is uniquely Hearts On Fire.”
The Lorelei Collection was inspired by current trends including flowers in bloom, the intricacy of lace and vibrant color that together offer a classic and feminine feel with a modern edge, according to the designer. With new design categories including interlocking hearts, infinity shapes and bows, this collection extends Hearts On Fire’s fashion offerings.
“Lorelei is a collection that I am so excited about – as it allows me to capture contemporary styles, while representing the feelings of friendship and love that are essential to any fine jewelry brand. These are designs that I truly believe any woman will love,” said Lanzoni.
The Atlantico Collection (pictured) features bold colors and signature twisting lines in the effort to capture the beauty and endless flow of the ocean waves. Lanzoni stated, “Having now lived on both sides of the Atlantic Ocean, and traveled much in between, I feel such a strong connection to the sea and its power. The goal of The Atlantico Collection was to capture these feelings and portray a collection that truly symbolized the experience of traveling along one’s life journey.”
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