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RAPAPORT... Charles & Colvard Ltd. entered into a distribution agreement with Amazon.com to supply the online channel with moissanite fine jewelry beginning this month. The partnership is expected to dramatically improve consumer access to moissanite through the Charles W. Moissanite Signature Collection that was designed by Charles Winston. “Amazon’s commitment to superior customer service coupled with its state-of-the-art jewelry shopping section offers an ideal platform to increase awareness of the value and luxury of moissanite jewelry,” said Randy N. McCullough, the CEO at Charles & Colvard. “Our more brilliant, ethical and cost-effective alternative to diamonds paired with Amazon’s e-commerce expertise creates an exciting partnership. We’re looking forward to continued growth and future success.” The Charles W. Moissanite Signature Collection on Amazon includes classic fashion jewelry pieces designed in 14-karat gold and will also include design offerings in fine silver shortly.
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