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RAPAPORT... Titan Industries Limited, the parent of several top brand names in India, including Tanishq, created a new corporate identity and will be known as Titan Company Limited. The new corporate logo, the ''Titan Star,'' was inspired from the company's core practices: drive innovation, nurture talent, create value and delight consumers by maintaining highest global standards.
Bhaskar Bhat, the managing director of Titan Company, said, “We have completed 25 years as a company and this is a good time to plan for the next phase in our journey. We were born as a single-product, single-brand company but today we have many businesses and many brands. In this age, the role of the company behind brands becomes significant as consumers want to buy from, investors want to invest in and employees want to work for a company that they trust and respect. We wanted to create a strong platform and identity for the company to help us communicate effectively with our many stakeholders. To achieve this objective and more closely reflect the lifestyle segments we operate in, we have changed our name to the Titan Company.”
Titan's new Titan Star logo reflects the company's many brands with a counter-form in the center creating a ''T'' representing the common, value-driven culture of one company. The facets of the star are geometrical and precise to communicate Titan’s commitment to the highest global standards, according to the firm. The new corporate identity will be soon transitioned across Titan’s stores, sales and marketing collateral, stationery, the website and social media channels.
Titan Company Limited is a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO). In 1994, Titan diversified into jewelry and watches and recently it added eyewear with Titan Eyeplus.
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