Segoma Technologies Provides Imaging for De Beers Auctions

Press Release: Segoma Imaging Technologies, the leader in 360° diamond display technology, recently announced it would be photographing large stones for the De Beers online auction website. This partnership marks another landmark for Segoma – the company is already photographing Rio Tinto’s Argyle pink diamonds for their monthly tenders. The images, which are displayed on The Argyle Pink website, flawlessly capture the exact color of these fancy diamonds. With almost 300 customers worldwide, Segoma is quickly setting the standard for diamond photography; dealers and traders frequently demand to “see a Segoma” when they are looking to purchase a particular diamond. 

“Segoma is able to precisely capture the color and shape of De Beers’ diamonds, and now customers can experience the beauty of these stones from the comfort of their iPad or personal computer,” said Tomer Salvi, the marketing director at Segoma.

Segoma was founded in 2012 with the goal of redefining the way diamonds are traded. After a lengthy period of research and development, Segoma successfully built an innovative technology to photograph and remotely display any diamond in 360°. Segoma’s diamond images accurately capture the beauty, shape, cut, color, clarity and sparkle of a diamond. As a result, diamond manufacturers, dealers and retailers can now present their diamond inventories in a way that was never before possible.
 
“Every diamond is rare, unique and beautiful, and deserves to be seen. People in the diamond industry are buying and selling based upon seeing the actual diamond, but there’s a better way. In order to truly understand a particular diamond, you need to be able to examine it from every angle. Having the diamond in your hand is good, but our images are better and more convenient,” said Salvi.

Earlier this year, Segoma partnered with JamesAllen.com, a leading online bridal jewelry retailer. Every diamond and gemstone on JamesAllen.com is presented in 360° HD; no other diamond retailer offers this level of transparency to customers.

David Berkovits, the director of marketing at JamesAllen.com, said, “Ever since we replaced our old diamond images with Segoma’s actual diamond images, we’ve seen amazing results. Our customers love having the ability to see a diamond in 360° and our on-call diamond experts love having this tool available to help customers find the perfect diamond for their dream ring.”

Segoma plans to launch its next generation of 360° diamond display technology later this year.

For more details, please see http://segoma.com/ and http://www.debeersauctionsales.com.