RAPAPORT... Pandora Jewelry and Major League Baseball (MLB) Properties created a collection of charms representing the Leagues' 30 MLB clubs, marking the first sports licensing agreement for the Pandora jewelry brand.
MLB club logos will be featured on Pandora's sterling silver ''Unforgettable Moments'' dangle and Pau Amarelo, yellow, wood charm. Additional MLB-themed offerings will be introduced in 2014.
"Men aren't the only ones who watch sports these days; women are huge sports enthusiasts as well," said Beth Moeri, the senior vice president of merchandising at Pandora Americas. "There's not a week that goes by that we don't receive feedback from consumers requesting a more robust assortment of sports-related Pandora charms, so we're glad we can finally give them an opportunity to cheer on their favorite MLB teams and treasure their team charm forever."
Howard Smith, the senior vice president of Major League Baseball Properties, said, "We are absolutely thrilled to form a new relationship with Pandora Jewelry, which not only marks their first-ever sports licensing agreement, but also features logos for all 30 Major League Baseball Clubs. Women comprise almost half of baseball's fan base and we are continuously seeking creative and fashionable ways to appeal to such a significant audience. This relationship with Pandora, a company that is internationally known for its high-end and unique jewelry lines, gives our fans across the country another exclusive way to support their favorite team as we head into the 2013 postseason this October."
MLB charms are available at select Pandora retailers for a suggested retail price of $65.