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RAPAPORT... Tiffany & Co. redesigned and relaunched its tiffany.com channel with interactive pathways to explore the brand's heritage and prominence. The new tiffany.com website features high-resolution visuals and video and it enables customized searches by category, designer, price, materials and gemstones. The jeweler expanded its informational portfolio online by highlighting quality standards, the 4Cs and how it sources gemstones, while respecting and upholding human rights and responsible environmental practices. The site's new sections focus on Tiffany & Co. as ''the founder'' of U.S. luxury and the brand's evolution as a preeminent jeweler. Blue Book, the company's collection of couture jewels, is showcased online as well as scenes from the Tiffany Workshop above the Fifth Avenue flagship store. Viewers may follow a timeline of the company's history, from its founding in 1837 in New York City, as well as ''What Makes Love True,'' with stories of real-life couples who recall-on film and in photographs-the thrill of the brand. Other areas of interest showcase home dining and entertaining, afternoon tea and festive occasions featuring Tiffany china, crystal, sterling-silver flatware and accessories.
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