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RAPAPORT... Gemvara hired Matt Marcus as its new chief marketing officer. Marcus has more than 15 years of experience in global marketing, design strategy and business operations, and he joined Gemvara from R/GA in Chicago where he was the agency's vice president and executive creative director. Prior to joining R/GA, Marcus designed and established Gucci's global ebusiness presence and was responsible for building teams and digital capabilities across operations in the U.S., Europe and that AsiaPacific. Marcus has also worked as a global digital systems consultant for companies such as National Geographic, MasterCard International, Lego, Staples and Brooks Brothers. Gemvara's CEO, Janet Holian, said, "Matt is a highly skilled and creative marketer and I am thrilled to add him to our executive team. His experience leading major consumer brand campaigns combined with his digital capabilities is extremely unique and very relevant to Gemvara. It has been a pleasure working with him thus far and I know his expertise will bring our brand to the next level." Marcus said that he was excited to be joining Gemvara following its strongest Christmas shopping season to date and the opening of its flagship showroom location in Boston. "My expertise in both luxury retail and digital marketing are a strong fit with this team so totally dedicated to revolutionizing the fine jewelry shopping experience. I look forward to advancing the brand and making 2014 the most profitable year yet," he said.
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