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Pandora Selects Alyson Hannigan to Represent Brand in Spring

Jan 28, 2014 3:02 PM   By Jeff Miller
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RAPAPORT... Pandora Jewelry named actress Alyson Hannigan as the brand's new face for its spring 2014 campaign. Hannigan is  known for her roles in ''Buffy the Vampire Slayer'' and CBS' ''How I Met Your Mother.''

She will be featured in Pandora's print and digital advertisements across North America beginning in May on Mother's Day. Pandora alyson

"Alyson's positive attitude truly epitomizes the Pandora brand philosophy of celebrating womanhood and all the unique qualities that make women extraordinary," said Angel Ilagan, the vice president of marketing for Pandora Jewelry Americas. "Hannigan is most known for her comedic roles in both television and film, but what people don't know is she is an avid supporter of numerous charities and a loving mother of two. And with more than 600 charms that Pandora offers, we hope to help tell Alyson's story and showcase some of her unforgettable moments, both on- and off-screen."

Hannigan said, "I'm delighted to partner with a brand that helps women express their creativity and style. A company that offers choice, all price points, and designs that reflect a women's individuality, is something I am proud to represent."

Tags: Alyson hannigan, campaign, charms, Jeff Miller, Jewelry, Pandora
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