Press Release: Hearts On Fire®, The World’s Most Perfectly Cut Diamond®, today announced that it was a sponsor of the Go Red For Women® / The Heart Truth ® Red Dress Collection that took place last night at Lincoln Center in New York City. The show, which kicked off the 2014 Mercedes Benz New York Fashion Week, featured more than 20 celebrities walking the runway in exclusive red dresses designed by the country's most elite designers and brings inspirational stories of women who are raising awareness about women’s number-one killer: heart disease.
As the exclusive jewelry sponsor of the event, all women participants were able to walk the runway in signature diamond designs by Hearts On Fire. The participants in the show included: Alicia Quarles, Anika Noni Rose, Anna Sophia Robb, Bella Thorne, Bellamy Young, Colbie Caillat, Giada De Laurentiis, Gina Torres, Ireland Baldwin, Jill Hennessy, Joan Jett, Joan Van Ark, Kat Graham, Lindsey Vonn, NeNe Leakes, Rutina Wesley, Sasha Cohen, Taryn Manning, Thea Andrews and Daphne Oz.
In total, more than $10 million worth of diamond jewelry was worn. A highlight of the event was the exclusive Hearts On Fire Go Red Diamond Necklace – a new, one-of-a-kind design created by Hearts On Fire designer Ilaria Lanzoni for this event. The necklace, which holds more than 13 carats of perfectly cut diamonds set in beautiful rose gold, was worn on the Red Dress Collection runway and 10 percent of the retail price (once sold) will be donated to the American Heart Association’s Go Red For Women.
About Hearts On Fire
The Hearts On Fire Company is successfully building the pre-eminent consumer brand in the fine diamond jewelry business. Founded in 1996, Hearts On Fire has established a new industry standard for diamond cutting perfection, enabling the company to become the world’s fastest growing diamond brand. The company continues to redefine the industry through its extraordinary diamonds, sophisticated marketing and training programs and unique retail relationships. Hearts On Fire, The World’s Most Perfectly Cut Diamond®, is sold in 500 retailers spanning 31 countries, 10 HOF stores globally, heartsonfire.com and authorized HOF retailer websites. For more information, please visit http://www.heartsonfire.com.
About Go Red For Women
Go Red For Women is the American Heart Association's national movement to end heart disease in women. We are committed to the fight, for as long as it takes. The American Heart Association's Go Red For Women movement advocates for more research and swifter action for women's heart health. The American Heart Association's Go Red For Women movement was created by women, for women. Because our health is non-negotiable, because we have the power to save our lives, and because the best force for women is women. The American Heart Association's Go Red For Women movement is nationally sponsored by Macy's, with additional support from our cause supporters. For more information please visit GoRedForWomen.org or call 1.888.MY.HEART (1.888.694.3278).
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