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De Beers Creates Micro-Site to Support 'For You, Forever' Service

Feb 18, 2014 3:22 PM   By De Beers
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Press Release: De Beers is delighted to introduce a dedicated micro-site that supports the recently launched in-store service For You, Forever. takes clients through an interactive journey, guiding them through this unique service prior to an in-store consultation. Clients can browse through various De Beers engagement ring styles as well as request an appointment directly with a local store.

With over 2,000 round brilliant and fancy-cut diamonds available through the For You, Forever service, De Beers invites clients to have their diamond engagement rings individually crafted for them. This service delivers a ring that lights their heart with fire, life and brilliance of a diamond individually selected by the De Beers Institute of Diamonds for its innate beauty.

To further enhance this experience, De Beers  specifically developed the For You, Forever micro site. A For You, Forever piece is a true statement of self, not only in the choice of style but also in the opportunity it affords a customer to be very precise about their requirements.

This De Beers ring will truly be yours, individually crafted for you, forever.

De Beers, the Jeweller of Light, creates timeless treasures that reveal and celebrate the wondrous brilliance of women and diamonds. As the definitive destination for diamond jewelry, we have a quest for inner beauty, bringing lightness, femininity and delicacy to our sublime diamond jewelry.

Drawing on diamond mastery since 1888, De Beers hand-select each diamond for its unique beauty to capture unmatched fire, life and brilliance. Each unique De Beers creation is the culmination of wondrous artistry and the true beauty of the finest diamonds.

De Beers is proud to be the only brand to demonstrate the beauty of its diamonds, using the De Beers Iris. This proprietary technology, found in each De Beers store, provides clients with an objective way to see the beauty of their diamond through the eyes of an expert.

Each piece of De Beers jewelry is certified with a De Beers passport and each polished diamond above 0.20 carats is microscopically branded with the De Beers Marque. The De Beers Passport documents the specifications of your diamond jewelry and is your guarantee that every single De Beers diamond is natural, untreated, conflict-free and responsibly sourced and crafted. The De Beers Marque, using technology patented by the De Beers Group, is invisible to the naked eye and ensures that each diamond is individually cataloged in the De Beers diamond registry, confirming its identity as a De Beers official diamond, to provide clients with  total peace of mind.

De Beers Diamond Jewellers
De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, and De Beers SA, the world’s premier diamond mining and marketing company.

A Diamond is Forever is a registered trademark of the De Beers Group.

Rapaport News is not responsible for, and does not endorse, the content of any third-party press release. This is not a Rapaport Press Release. It has been provided as additional information for our clients.

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Tags: De Beers, diamonds, forever, InStore, micro site, retail
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