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Press Release: On April 11, Pam Danziger, the president of Unity Marketing, will be delivering a keynote address at the fourth annual Gold Conference to be held at CUNY Graduate Center, 365 5th Avenue in New York City.
Her talk is titled "The Lure of Gold: Marketing Luxury to Millennials." Danziger said, "I will share the most recent findings about the millennial generation consumers on the road to affluence and where luxury in general, and gold jewelry in particular, fits into their lifestyle."
The presentation will include the demographics of the millennial generation as they mature into affluence and wealth and their attitudes toward luxury purchases. Danziger said, "While marketers often talk about these young consumers as 'aspirational,' the challenge for luxury brands is to become 'inspirational' to the next generation who bring a unique functional and practical approach to their shopping behavior. In my talk, I will profile a number of important brands that are successfully connecting with the next generation of luxury consumers in order to inspire the audience in their own marketing and branding efforts." Those interested can register for the Fourth Annual Gold Conference, entitled "Gold - Desire, Design and Demand," by clicking this link. Learn more about Unity Marketing's cutting-edge research on millennial-generation customers here.
About Pam Danziger and Unity Marketing
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer. She is president of Unity Marketing, a marketing consulting firm she founded in 1992. Pam received the 2007 Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum by Harper's Bazaar. Luxury Daily named Pam to its list of "Women to Watch in 2013." She is a member of Jim Blasingame: The Small Business Advocate's Brain Trust and a contributing columnist to The Robin Report, a monthly newsletter for senior executives in the retail, fashion, beauty, consumer products and related industries.
Pam gives luxury marketers "All Access" to the mind of the luxury consumer. She uses qualitative and quantitative market research to learn about their brand preferences, shopping habits, and attitudes about their luxury lifestyles, then turns these insights into actionable strategies for marketers to use to reach these high-spending consumers.
Pam on Twitter @ www.twitter.com/PamDanziger Pam's latest book is Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury by Paramount Market Publishing, 2011. Her other books include Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience by Kaplan Publishing in October 2006; Let Them Eat Cake: Marketing Luxury to the Masses-as well as the Classes, by Dearborn Trade Publishing, $27, hardcover and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior by Chicago: Dearborn Trade Publishing, 2004.
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