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Blue Nile Adds Fine Jewelry With Its 'Designer Collective'

Mar 24, 2014 2:43 PM   By Jeff Miller
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RAPAPORT... Blue Nile launched a new measure, the Blue Nile Designer Collective, to showcase jewelry from established designers and emerging talent.  The assortment of fine jewelry includes earrings, pendants and bracelets in the price range of $55 to $6,000.

"The Designer Collective raises the profile of a group of incredibly talented designers and offers our customers a more bespoke product assortment," said Blue Nile's chief merchandising officer, Julie Yoakum. "Our customers choose Blue Nile not only for our fine quality, value and guidance, but also for our personalized designs, and the Designer Collective will enhance their experience."

The designers include Anne Sportun, Bree Richey, Denise James and Robert Leser. Additionally, Designer Collective is an extension of Blue Nile's partnership with designers already on board, such as Monique Lhuillier Fine Jewelry, a curated collection of engagement rings and wedding bands.

Tags: Blue Nile, Collections, designs, diamonds, Jeff Miller, Jewelry, trends
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