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RAPAPORT... Coronet Diamonds of Los Angeles unveiled the first phase of its ''Love U More'' digital branding campaign that is designed to attract younger, fashion-forward consumers. Love U More follows a group of friends out for the night and highlights how Coronet Diamonds may be worn at various occasions. The series incorporates a branded video campaign by BRAKHAX2 (Moshe and Eddie Brakha) for distribution across the brand's social media channels. Some jewelry pieces featured in the campaign include the Kneph ($5,500) and Bahlam ($1,525) rings and Rhea earrings ($2,150). "Coronet Diamonds offers the perfect luxury accessories to complement any outfit. Our rings, necklaces and bracelets should be worn on your special day, but more importantly, day to day," said Shawn Feinblum, Coronet Diamond's vice president of sales and marketing. "Our patented Coronet Solitaire never compromises on diamond quality, but is still offered to our loyal customers at an attainable price." In addition, Coronet Diamonds redesigned and relaunched its website to accommodate all Internet browsers and mobile devices and feature an ecommerce section with the ability to ship internationally.
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