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Damas Creates Special Akshaya Tritiya Campaign and Collection
Apr 25, 2014 5:22 PM
By Jeff Miller
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RAPAPORT... Damas engaged international model and Bollywood actress Nargis Fakhri for the brand's new Akshaya Tritiya campaign, which concludes on May 3. The Akshaya Tritiya collection includes bracelets, earrings, pendants and necklaces in a vibrant variety of precious gems and , all of which were inspired by the glamour and colorful world of Bollywood.
Fakhri
said, "I was truly inspired by the Akshaya Tritiya collection and by
Damas' initiative to create an ensemble that reflects the mood and
color of this festive period. The line's unique fusion of scintillating
stones and hues of which the dazzling are a key highlight are designed to impress."
Damas plans special events to celebrate the special day, including in-store promotions, a raffle and a chance to earn double air miles on all purchases.
Ajit George,
the deputy chief operating officer of Damas, said, "This is the biggest
Akshaya Tritiya promotion we have ever offered. We are delighted to
bring to our loyal customers a variety of attractive incentives during
this year's celebration, while continuing to meet their expectations
with our superlative
collections. The collection is extremely elegant and bold, while
capturing the colorful intensity of Bollywood. Each piece is adorned
with handpicked , gems and gold
and crafted to perfection. We are delighted to provide our customers
with yet another range of beautiful, premium
in celebration of the festive occasion."
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Tags:
Damas, Jeff Miller, Jewelry
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