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RAPAPORT... Pandora Jewelry partnered with country music artist and television personality Kellie Pickler for a national advertising campaign scheduled in the U.S. this summertime.
Pickler joins current Pandora U.S. brand ambassadors actress, Alyson Hannigan, champion figure skater, Gracie Gold and celebrity stylist Cristina Ehrlich, among others, to promote the company's jewelry designs. The partnership with Pickler will include a shopping spree sweepstakes and concert ticket promotion, as well as digital and print advertisements, which celebrate her special friendship with best friend Summer Miller and her philanthropic endeavor s. "Kellie is not only talented, she's also a genuinely caring person, a loyal friend and a generous supporter of a number of charities; all qualities that exemplify the Pandora brand," said Angel Ilagan, the vice president of marketing at Pandora Jewelry Americas. "We're looking forward to telling her inspiring story and showcasing her inner beauty as part of this year's summer campaign." Pickler has four music albums to her credit and is a huge supporter of the men and women who are serving in the U.S military, having recently completed her seventh USO tour in December. Charitable endeavors have included working with St. Jude Children's Research Hospital, American Lung Association, American Cancer Society, Wounded Warrior Project and many others. Pickler's heart-on-her-sleeve compassion was in evidence when she shaved her head in support of Miller, who was battling breast cancer at the time, to spread the message of early detection. Pickler said, "At the end of the day, I think we all want the same things — to love and be loved by our family and friends, to be respectful and respected, and to, hopefully, reflect the women we are on the inside. I'm really looking forward to working with PANDORA because they are a
brand that celebrates and encourages the individual lives of women."
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