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Bulova Adds 67 Watches to the Wittnauer Collection

Aug 21, 2014 3:54 PM   By Nirali Sheth
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RAPAPORT... Bulova will launch what it calls a cutting-edge, attainably priced timepiece in the third quarter under the Wittnauer brand. The latest offering was  inspired by the energy and elegance of metropolitan nightlife, included 67 watches in total for men and women.

The women's styles will emphasize runway and cocktail designs with a mother-of-pearl dial, pave crystals and bracelets inspired by fine jewelry. Meanwhile, the men's collection will feature crystal accented bezels and case sides. The signature series also has a masculine bracelet with a center faceted link. The collection will be available in October and priced for retail from $195 to $550.

"Wittnauer has the distinction of being a well-heeled, legitimate watch brand with more than 100 years of brand equity behind it," said Gregory Thumm, Bulova's president. "This exciting new collection for fall 2014 offers superior timepieces featuring a sophisticated level of design. We believe it's perfect for the young, high-earning, ethnically diverse consumer looking to make a bold statement with their accessories."
Tags: Bulova, Nirali Sheth, watches, wittnauer
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