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RAPAPORT... Citizen Watch Company of America announced a long term deal with the United States Tennis Association (USTA) to extend its partnership through 2020. The new deal, which is set to begin in 2015, will provide Citizen with expanded brand visibility throughout the USTA Billie Jean King National Tennis Center (NTC) grounds and an enhanced presence on U.S. Open digital platforms, while continuing to be the tournament's exclusive timekeeper.
Citizen Watch will also become the official timekeeper of the Emirates Airline U.S. Open Series and will have a presence at all U.S.-based series' tournaments. The watch brand will also be integrated into the USTA's future "Home of American Tennis" within the Lake Nona region of Orlando, Florida.
Lew Sherr, the chief revenue officer of the USTA, said, "Citizen has been a valued partner of the U.S. Open since 1993 and we are delighted that they will be on board through this next transformation of the National Tennis Center."
Jeffrey Cohen, the president of Citizen Watch Company of America, said "We are very pleased to build on our powerful relationship with the U.S. Open. The spirit of this world renowned competition perfectly reflects the guiding principle of our brand: Better Starts Now." The new arrangement will take the relationship beyond the 50th anniversary of the U.S. Open, which will occur in 2018.
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