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RAPAPORT... Luxury retailer LVMH and digital services brand Google have signed a cooperation agreement, committing to enhance their resources in an effort to tackle the advertising and sale of counterfeit goods online. The deal ends a decade-long legal dispute between Louis Vuitton and Google over who was responsible for chasing counterfeiters online. It is also the second legal issue that LVMH closed this week after settling a shareholding dispute with rival Hermés. Pierre Godé, the vice president at LVMH, said, “Today’s LVMH-Google agreement paves the way for greater cooperation towards a safer and more engaging digital environment, brands will be protected both online and offline. This agreement is a clear illustration of the responsible approach being taken by the different actors in the digital value chain. This cooperation will clearly benefit citizens and businesses alike.” Carlo D’Asaro Biondo, the president of Google's operations in southern and Eastern Europe, the Middle East and Africa, said, said, “We are very happy to reach this agreement with LVMH and to work together to tackle the advertising of counterfeit goods online and preserve the value of trusted brands. It is extremely important to build a safe environment for our customers and partners and we’ll continue to work tirelessly to keep them protected online. We are looking forward to engaging with LVMH, one of the world's leading luxury brands, through our engineering, product and sales teams."
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