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RAPAPORT... Pandora Jewelry signed as the official jewelry sponsor of Mercedes-Benz Fashion Week, which takes place in Manhattan from September 4 to 11, and set up its celebrated "PANDORA lounge" at Lincoln Center for guests to preview future collections. In addition, Pandora partnered with designer Vivienne Tam, who will add the finishing touches to her designer's spring 2015 runway designs with jewelry selections from the brand.
"This is the first year we've participated in Mercedes-Benz Fashion Week, and Pandora couldn't be more excited," said Keshia Holland, the director of public relations for Pandora Americas. "We are thrilled to be partnering with the iconic Vivienne Tam and are looking forward to showcasing how our jewelry complements the designs." Tam will feature selections from multiple Pandora collections, including namesake bracelets and hand crafted Murano charms during her show on September 7 at 6 p.m. Tam said, "I'm very excited to be collaborating with Pandora this season. Their jewelry is a perfect complement to my spring 2015 runway collection." Mercedes-Benz Fashion Week expects to host more that 80 shows, presentations and special events in New York. Fashion Week 2014 features designers from 12 countries, including Australia, Brazil, China, France, India, Israel, Italy, Korea, Spain and the U.S. along with 15 designers making their debut.
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