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Press Release: Tara Jewellers opened six more shop-in-shop format outlets showcasing certified diamond and hallmarked gold jewelry that exemplifies fine craftsmanship and exquisite designs. The new outlets are located in Shoppers Stop stores in: DB City Mall, Bhopal; Elante Mall, Chandigarh; BPK Star Building, Indore; World Trade Park, Jaipur; MBD Neopolis Mall, Jalandhar; and Ambuja City Center, Raipur. The collections range from daily wear -- such as light weight necklace sets, chains, rings, pendants, bracelets, earrings and bangles -- to more special occasion related exclusive designs. It will also house signature jewelry collections, namely International Bestsellers, Bandhan, Raira amongst others. As an inaugural offer, Tara Jewellers is offering Shoppers Stop customers free gift vouchers of Rs. 500 and Rs. 1,000 on diamond jewelry purchases of over Rs. 5,000 and Rs. 10,000 respectively. Vikram Raizada, the executive director and CEO of retail at Tara Jewels Limited, said, “Shoppers Stop is a leading chain of department stores in India that enjoys a significant number of footfall of the relevant customer segment. These launches are in line with our strategy to expand Tara’s retail footprint through the asset-light model. Consumers can continue to expect the high standards of the Tara experience at accessible prices.” Tara Jewels Ltd., with 18 years of experience in international retail, features affordable luxury collections that are certified, quality diamonds by international third party Gem Labs and BIS hallmarked gold. About Tara Jewels Ltd
Incorporated in 2001, Tara Jewels Ltd. is an integrated player from designing, manufacturing to retailing with manufacturing facilities and/or distribution offices in Australia, China, Europe, India and the U.S. With a global footprint, the company is internationally recognized and is renowned as the second highest exporter by the Gem and Jewellery Export Promotion Council (India) for studded jewelry from EPZ and EOU complexes for three consecutive years from 2006 to 2009. In 2010, Tara Jewels introduced a retail store format under the brand name Tara Jewellers, where it now operates company owned and company operated stores in North, Central and West India. Tara Jewellers strives to offer customer centric experience committed to international retail expertise with an aptitude for design excellence and creativity.
The brand has been awarded Luxury Retailer of the Year at the Star Retailer Awards 2013, Store Design of the Year by Economic Times Retail Awards 2013 and Print Campaign of the Year at the Retail Jeweller India Awards 2012. For more information, please visit www.tarajewellers.in and join us on www.facebook.com/TaraJewellers
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