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RAPAPORT... Jo An Lawson joined the Movado Group Inc. as its general manager of wearable devices and will lead the company’s strategic alliance expansion initiatives for the wearable sector. In her role, Lawson will be responsible for identifying unique opportunities that position the brand to launch wearable device products, consistent with its luxury product branding philosophy. Lawson, who is based in San Francisco, will report to Movado's vice chairman, Rick Coté. Most recently, she served as a marketing strategist at West Studios, a multi-disciplinary strategy and creative collective, acting as interim vice president of marketing for technology companies. Coté said, “I am very pleased that Jo is joining Movado Group. Her proven track record and background in marketing and brand development for the technology sector, including her significant experience at Apple Inc., brings an additional set of competencies to the Movado Group team. We are excited to have Jo on board to lead the further development of our wearable device initiatives, which will position us to extend our brand reach and provide a new avenue for growth for our company.” Prior to her position at West Studios, Lawson has held various technology-focused marketing positions at Apple, where she was director of global retail marketing, and Deloitte Consulting.
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