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Press Release: Yesterday, Swiss watchmaker Tissot hosted a basketball shooting competition and fan meet-and-greet with NBA star and Tissot brand ambassador, Tony Parker, in New York City. Parker joined the 161-year old watch brand in celebrating the opening of its second watch boutique in the U.S. at 45 Wall Street, a TF Cornerstone property. Over 200 fans visited the boutique to meet Parker and view Tissot’s full assortment of varied product lines and 45 people participated in the basketball competition. The basketball contest participants were given one minute to make three shots in sequential order: lay-up, free throw and three-pointer. The winner, Zipporah Morris, was the fastest to complete the challenge and was awarded tickets to an upcoming Knicks game and a Tissot T-Touch Expert Solar Tony Parker Limited Edition 2014 Watch.  “Tissot shares many core qualities with Tony Parker and the sport of basketball, most especially performance, precision and innovation,” said François Thiébaud, Tissot's president. “We are proud to offer this unique experience to our customers in New York City as we celebrate the opening of a beautiful new boutique on Wall Street, which is sure to further establish the brand’s leadership and authority in watchmaking.” The new boutique features a historical exhibition presenting vintage Tissot timepieces and a video monitor that brings to life the story of Tissot’s 161-year history and how the brand continues to revolutionize the craft of watchmaking. A “Watchmakers Corner” is a featured element that offers on-premise sizing and repairs by a Swatch Group watch specialist. Parker said, “Tissot has been a valued partner since I first signed with the brand in 2010 and I am proud to see them further expand in the U.S. with the new Wall Street boutique. I was happy to see so many fans come out for the Tissot basketball shooting competition and think it was a great event to highlight Tissot’s growing presence in the global basketball community.” The store is located at 45 Wall Street in Manhattan. More information on Tissot watches can be found at http://us.tissotshop.com/. About Tissot It's the Swissness at the very heart of Tissot that makes the brand such a distinguished one. The "+" in the Tissot logo is the same as the Swiss flag, symbolizing the quality and the reliability that watchmakers have proudly demonstrated since 1853. The innovative brand remains in its home in Le Locle in the Swiss Jura Mountains, keeping its Swiss identity at its core. Tissot watches are authentic and accessible, using special materials, advanced functionality and meticulous design detail to create pieces that are both precise and stylish. The high caliber of the brand has been repeatedly recognized, as in its illustrious history Tissot has been named Official Timekeeper and Partner of MotoGPTM, FIM World Superbike, FIBA, AFL, RBS 6 Nations Rugby and the World Championships of cycling, fencing and ice hockey. Tissot, which sells its timepieces in more than 160 countries around the world, is a member of the Swatch Group, the world's largest watch producer and distributor of Swiss watches. As it continues to create pioneering creations, Tissot stands by its signature, "Innovators by Tradition." Visit our global website here: www.tissot.ch.
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