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RAPAPORT... Royal Asscher partnered with Treliss Worldwide/CJ Exporters, enabling the diamond brand to combine efficient sourcing, manufacturing and operations with innovation, passion and integrity. The multigenerational companies share the vision of building exciting, new and innovative diamond products that celebrate love and life. Edward Asscher, said, “We strongly believe that the future of the diamond and jewelry industry is in branding. Royal Asscher will bring 161 years of diamond heritage and royalty to the consumer which is unique and unprecedented.” Nirav K. Mehta, of Treliss, said, “Treliss stands for tradition, excellence, leadership, innovation, standards and service. Treliss Worldwide/CJ Exporters has over 40 years of sourcing, polishing and manufacturing expertise. Through our vertically integrated global platform we bring sustainability and quality craftsmanship to the Royal Asscher brand.” The partners expect that combining strengths, they will build a most exciting brand for many generations to come.
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