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RAPAPORT... Frederick Goldman Inc. appointed Roxanne Rabasco the company's director of integrated marketing and communications. Rabasco has extensive experience in luxury and lifestyle digital and traditional marketing and most recently served as the senior director of digital and social media marketing for Parlux Fragrances LLC. Rabasco has also worked at Starwood Hotels & Resorts, where she helped launch the Aloft and Element hotel chains. “Roxanne’s diverse skill set enables her to bring a strategic vision and focus to Frederick Goldman Inc.,” said Jonathan Goldman, Frederick Goldman's chairman and CEO. “She is results oriented and highly collaborative, which will make her a strong addition to the team.”
Rabasco will be responsible for planning, developing, managing and implementing new communication strategies, as well as media management and public relations for Frederick Goldman. She will be reporting to Robin Ettinger, the company's chief marketing officer. Ettinger said, “Roxanne will help us strengthen our overall marketing, communications and digital presence so each interaction with our customers is consistent and compelling.”
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