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RAPAPORT... Excalibur Royale launched an ecommerce website, www.ex-royale.com. Michael Shumacher, the president of e-Magine Color Diamonds Ltd., the parent company of Excalibur Royale, said, “We wish to capture a significant market share of the natural color diamond market globally and to achieve this lofty goal, our business plan is simply to offer the finest quality natural color diamonds at the lowest possible price with the proviso that if a client wishes to remarket one or more natural color diamonds acquired through Excalibur Royale to capitalize on their acquisition(s) over the medium to long term, we will be available to assist them through our no-nonsense remarketing program.”
In addition, Excalibur Royale appointed CL Assets Ltd. as its exclusive distributor of the Excalibur Royale natural color diamond collection in the U.K. and across Continental Europe, effective immediately.
Shumacher said, “Honesty and transparency in the natural color diamond market will set Excalibur Royale apart from its competition. We believe that if a client is serious about acquiring one or more of these miracles of nature, they will buy from us.”
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