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RAPAPORT... The latest evolution in cutting-edge technology aimed to boost the efficiency of the diamond trade was unveiled at the International Gem Tower in Manhattan’s Diamond District. The Sarine Profile, created by Sarine Technologies, provides diamond sellers the ability to “customize, personalize and fully integrate” a diamond’s detailed visual performance onto their websites and at various trading platforms. The Profile, available in North America as of April, “tells the diamond’s story,” said Uzi Levami, the CEO of Sarine Technologies. The Profile works by combining the technologies of three different Sarine instruments: The Sarine Loupe — which provides a virtual 3D image of the diamond, the Sarine Light — which details and grades the diamond’s light performance -- and the Sarine DiaMension — which outlines with graphics the hearts and arrows and the cut and proportions of the stone. The information from these three sources creates the Sarine Profile. The information is then consolidated into a cloud-based location, allowing any Sarine Loupe or Light customer to log into his or her account to generate a profile on a diamond. Once a diamond profile has been created, it can be sent to anyone or embedded on any website. Essentially, the Sarine Profile is providing each individual diamond with its very own website, allowing dealers to share a given diamond’s profile over the web. After the financial crash in 2008, Levami said dealers in the industry started to look for ways to sell diamonds without having to incur the cost and time in shipping them — a process which can takes months and often does not result in a sale. “The GIA certification was the industry answer, but the problem with the certification is it doesn’t tell you how the diamonds looks. Is it beautiful? Does it have fire?” Now, with the Profile, dealers can show customers at any point along the supply chain — even if they are across the globe — what the diamond actually looks in real time without having to ship it and wait for a response. Ronnie VanderLinden, the president of the Diamond Manufacturers & Importers Association (DMIA), said the savings both in money and time from not having to ship diamonds back and forth to potential buyers is perhaps the biggest contribution of this latest innovation. “Customers want to know exactly what they are buying. This information will become more and more important in serving the industry to sell diamonds,” he said. “This might not be good news for UPS, FedEx and all the other couriers, but it’s great news for us.”
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