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RAPAPORT... Pandora Jewelry created a store design that is specifically intended to improve its customers' shopping experience. The jeweler's redesigned and reopened concept stores are located in Bridgewater Commons in Bridgewater, New Jersey; Walden Galleria in Buffalo, New York; Ross Park Mall in Pittsburgh, Pennsylvania and Pheasant Lane Mall in Nashua, New Hampshire.
The new design includes what Pandora defined as "evolution jewelry fixtures" and a more spacious environment to improve personal interaction between the sales associate and the consumer. Pandora will host a grand reopening on March 28 at all locations with gifts and activities for guests. The stores will feature a life-size jewelry tower, where guests who spend $150 or more can pull drawers from the tower to receive a piece of the brand's jewelry. Each store will also feature a photo booth, light fare and refreshments and the chance for customers to enter a drawing for a $250 shopping spree at Pandora.
Pandora Jewelry partnered with Who What Wear and fashion blog Design Darling to create a customized content campaign that promotes the grand reopening of these locations. Design Darling's Mackenzie Horan will post to her blog and social media channels announcing the events and highlighting her favorite pieces from Pandora's new Spring Collection.
"We have been working to improve the customer's retail experience in the stores as part of our 2015 sales initiative and are really excited to see the redesign come to fruition with these four locations," said Darren Chen, the chief sales officer for Pandora Jewelry. "With the new store layout, customers have a more spacious and comfortable environment to browse the jewelry and interact with the store associates, making for a more enjoyable shopping experience."
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