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RAPAPORT... Zales Jewelers expanded the Shaquille O'Neal men's collection to all of its 700-plus Zales and Zales Outlet stores in the U.S. The proprietary collection features a range of jewelry, including bracelets, cross pendants and diamond earrings in black ionic plating and stainless steel designs, with prices ranging from $60 to $1,200.
O'Neal said, "Today's men want to look stylish and sharp in all aspects of their wardrobe. My goal with the Zales collection is to bring men fashion-forward jewelry designs that are as affordable as they are sleek." Michele Chapa-Fowler, the senior vice president of merchandising for Zales Jewelers, said, "Shaq approves every piece in the collection so that we can ensure it reflects the style he wants to offer men. We have seen an overwhelming response for the collection from our guests, especially during peak holiday times like Father's Day."
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