Press Release: The World Diamond Mark Foundation (WDMF) and The Museum of Named Diamonds, a non-profit entity, have signed an agreement to promote diamond awareness to consumers and focus attention on the romantic and symbolic nature of diamonds. In addition, the Museum will include educational information for the consumer on the role of the World Diamond Mark and the WDMF will recognize the Museum as the industry's official registry of named diamonds. The partnership is intended ultimately to help retail jewelers communicate the story of diamonds to the consumer and, in particular, to target the millennial buyer.
Jacques Voorhees, the vice chairman of Museum of Named Diamonds, said, "The Museum is an online space for which both famous diamonds and 'personalized' diamonds are displayed. Personalized diamonds are natural stones that have been officially named, under defined procedures, and have had other personalization elements added to them such as original artwork reflecting the name and a brief story that connects the name to the relationship it represents. This information is showcased in the Museum, where it can readily be shared on social media with the consumer's friends and relatives."
One of the goals of the Museum is to help promote diamonds as a symbol of love and to use diamond names and their respective stories to highlight this connection.
Krisztina Kalman-Schueler, the program director for the World Diamond Mark, said, "We are thrilled to establish this relationship with the Museum of Named Diamonds. The WDM established the 'Authorised Diamond Dealer' program under which qualified retail jewelers can apply to become WDM Authorised Diamond Dealers, display the ADM logo, and enjoy other promotional and business benefits. By partnering with the Museum, we are providing our retailers additional promotional value, while at the same time officially recognizing the Museum as the designated authority for recording diamond names and preserving such stories."
Under the terms of the agreement, the Museum website (nameddiamonds.org) will, among other things and in conformity with its non-profit status, help educate the consumer by including information about the World Diamond Mark. In particular, WDM Authorised Diamond Dealers will receive promotional exposure, through a link to a dealer directory, so a consumer can easily find one in their area; plus information for consumers about the mark and the World Diamond Mark.
For its part, the WDM will provide a link to the Museum website from its own, promote the Museum and the Museum's relationship to WDM retailers and recognize the Museum as the industry's official registry of named diamonds. More information will be made available at worlddiamondmark.org and nameddiamonds.org
About the World Diamond Mark
The World Diamond Mark® Foundation (WDMF) was founded on the premise that diamonds and diamond jewelry can and must perform significantly better in the luxury product consumer market. To reach that goal, the industry -- from diamond producers to retail jewelers -- is acting in unison to promote, advertise and market diamonds and diamond jewelry more effectively and visibly to the end-consumer. Established in 2012 by the World Federation of Diamond Bourses (WFDB), the WDMF's global objective is to boost consumer demand for diamonds and diamond jewelry.
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