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Press Release: Zalemark to Produce, Market M&M Jewelry
Jul 30, 2015 1:53 AM
By Zalemark
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Press Release: Zalemark has signed and agreement with Mars Incorporated for an M & M Jewelry Brand, the company announced on Wednesday.
Zalemark Holding Company Inc. has completed the jewelry licensing agreement with Mars to design, market and distribute the company’s global brand mark, M & M’s. The candy brand, sold with tagline, “The candy that melts in your mouth, not in your hands” will be hitting the stores soon as “Fashionable Sweet Memory Treasures.”
Zalemark’s M&M fashion jewelry is intended to enhance the branding of M&Ms and create a whole new revenue stream for the brand and Zalemark. The jeweler previously already tested the new jewelry brand in major department stores with positive sales results and Zalemark intends to make to now market the brand across the U.S.
“This global brand is a nice parallel with our other global brand, Crayola® and well deserved for the accomplished Zalemark team and a great benefit for the shareholders," Steven Zale, Zalemark’s CEO. "With the historical testing of this product line, we predict it will move into the market place swiftly. The upward momentum of Zalemark is on a rolling path as they continue to add well-known brands to its line-up.”
Rapaport News is not responsible for, and does not endorse, the content of any third-party press release. This is not a Rapaport Press Release. It has been provided as additional information for our clients.
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Tags:
Crayola, M&M, Mars, steven zale, zalemark
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