Advanced Search

U.K. Jewelers Group Highlights Ethics Code in New Campaign

Sep 7, 2015 4:38 AM   By Rapaport News
Email Email Print Print Facebook Facebook Twitter Twitter Share Share
RAPAPORT... The U.K.’s National Association of Jewellers (NAJ) has launched its official logo at the International Jewellery London show this week, highlighting an industry-wide ethical code of inclusivity and consumer confidence, Professional Jeweller reports.

The new logo is based upon the National Association of Goldsmiths (NAG) coat of arms, featuring St. Dunstan, the patron saint of goldsmiths.

The NAJ will also open a consultation process at the show, whereby the industry may provide comment and feedback on its code of conduct prior to its full implementation. Details of the consultation and access to the draft code can be found at

According to the report, Michael Rawlinson, CEO of the NAJ, commented: “The coat of arms is widely recognized in the industry as a mark of quality. It has also been used by N.A.G. members since it was granted in 1960 and has been in the view of consumers over many years. Taking this emblem forward for the new association was both practical and representative of the industry’s strong heritage.”
Tags: ethics, National Association of Jewellers, Rapaport News, trade association, u.k.
Similar Articles
TiffanyTiffany Sales Rise as US, China Recover
Mar 18, 2018
Tiffany’s sales rose 9% to $1.33 billion in the fourth fiscal quarter, as Asian and US demand strengthened. Sales
© Copyright 1978-2018 by Martin Rapaport. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are TradeMarks of Martin Rapaport.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.