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Blue Nile to Open Webroom in Seattle
Sep 7, 2016 6:49 AM
By Rapaport News
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RAPAPORT... Blue Nile will open a ‘webroom’ near its headquarters in
Seattle, Washington, as the online diamond retailer expands its
bricks-and-mortar footprint with its fifth physical store.
The ‘webroom’ concept allows customers to try out engagement
rings on-site and get advice from non-commissioned consultants. Visitors can
also access an online catalog on in-store tablet devices. Blue Nile saves on
overheads and prices are 40 percent lower than those at traditional jewelers, it
said.
The latest such store, at Bellevue Square, will open by the
Thanksgiving holiday, which is on November 24. It follows openings in Portland,
Oregon; Fairfax County, Virginia; as well as two in New York – one in Long
Island and one in White Plains.
“The coolest part is
that the engagement rings they choose will be handcrafted less than 15 miles
away in our fulfillment center,” said Harvey Kanter, Blue Nile’s president,
chairman and chief executive officer.
Meanwhile, in an earnings call with analysts February 11, Kanter
said Blue Nile could open between 25 and 50 webrooms.
Image: Jonathan Miske |
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Tags:
Blue Nile, diamond engagement rings, engagement rings, Jewelry, online retail, Rapaport News, seattle, Washington, Webroom
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