|
|
Nordstrom Names Exec to Tap Online Retail Growth
Jan 12, 2017 10:35 AM
By Rapaport News
|
|
|
RAPAPORT... Nordstrom appointed Geevy Thomas to a new role of chief
innovation officer to help the retailer keep up with trends in consumer habits
and strengthen online sales.
Former salesman Thomas has served for 34 years at the
company and was most recently the president of its fashion brand Nordstrom Rack,
which will now be headed by Karen McKibbin.
Nordstrom has not released its holiday sales figures or
issued preliminary guidance just yet. However, U.S. department stores such
as Macy’s and J.C. Penney reported disappointing results, losing business to online retailers.
“The way customers are choosing to shop in a more digitally connected
world continues to change, and we know we need to find ways for our stores to
evolve with them,” said Erik Nordstrom, co-president of Nordstrom. “This is a
challenge, but we also see a tremendous opportunity to leverage our stores in
ways that will allow us to serve customers into the future better than anyone
else.”
An ‘innovation team’ will be responsible for envisaging how
the company should give customers better service through improved use of
digital and mobile capabilities, Nordstrom said.
|
|
|
|
|
|
|
|
|
|
Tags:
chief innovation officer, department stores, digital, digital strategies, ecommerce, Erik Nordstrom, Geevy Thomas, innovation, J.C. Penney, Karen McKibbin, Macy’s, Nordstrom, Nordstrom Rack, online retail, online sales, Rapaport News
|
|
|
|
|
|
|
|
|
|
|
|
|