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Gemfields Moves Sales Division to London

Sep 5, 2017 5:49 AM   By Joshua Freedman
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Gemfields is closing its New York marketing operation and moving it to London as part of restructuring efforts, the colored-gemstone miner has said.

As a result, industry veteran Sally Morrison — Gemfields’ director of sales and marketing for the Americas — is leaving the company, Gemfields confirmed to Rapaport News Monday.

The company’s marketing, public relations and polished-gemstone sales divisions, which until recently were in New York, have been operating out of the London office since September 1, the miner explained.

Parts of the New York branch — which has held Gemfields staff since November 2013 — will remain open for a limited time to ensure a smooth handover to London, and even after that, the company’s physical office in New York will continue to house other elements of the Gemfields group, such as Fabergé, its retail brand. The office will also remain available to Gemfields staff traveling to the US on business.

The decision comes after Gemfields shareholder Pallinghurst Resources acquired the company and de-listed it from the London Stock Exchange’s Alternative Investment Market in late July. Pallinghurst is restructuring Gemfields to make it more efficient, the miner said in a statement last week.

Morrison joined Gemfields in May 2016, having previously served as managing director for marketing at the Diamond Producers Association (DPA), and held senior positions at the World Gold Council and Forevermark. As a result of the structural changes, Morrison’s role at Gemfields no longer exists, and “redundancy was agreed upon,” Gemfields said. The company will not appoint a new US marketing director, and will instead manage its marketing and PR strategy out of London.

“Sally Morrison has been a tremendous asset to the Gemfields team, and we are hugely grateful for the contribution she made to the company through her role as marketing director [for the] US,” the miner said.

While the company tried to find alternative roles in the group for the affected staff members, four people have left the company, and two more will leave in the coming months. Gemfields has offered one of these employees a role in London.

“The US market remains of vital importance to both the colored-gemstone industry and to Gemfields,” the company said. “As such, Gemfields remains fully committed to its activities in the US market and looks forward to the ongoing promotion of precious colored gemstones there, and to furthering trust, transparency and responsible mining practices across the colored-gemstone sector.”

Morrison declined to comment.
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Tags: Diamond Producers Association, Gemfields, Joshua Freedman, london, marketing, new york, Pallinghurst Resources, sally morrison
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