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RAPAPORT... The U.S. District Court for the Northern District of Ohio referred Sterling Jewelers Inc. and Zale Corporation into mediation, or alternative dispute resolution (ADR), in a diamond advertising lawsuit.
Sterling sued Zale in November alleging that Zale's advertisements for the Celebration Fire diamond as "the most brilliant diamond in the world" were false and misleading. In accordance with Judge John Adams' referral notice, both parties have until April 10 to review, confer and appoint three court approved mediators.
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