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RAPAPORT... Pandora Jewelry opened two concept stores, one in Baltimore and another in Washington, D.C., to serve visitors and communities at the Baltimore Washington International Airport (BWI) and the Georgetown shopping areas.
The new store locations in Concourse B at BWI and Georgetown join the company's three existing owned and operated outlet stores in Hilton Head Island, South Carolina; Potomac in Woodbridge, Virginia and Rehoboth Beach, Delaware. "With the success and positive feedback our franchisees have provided, we're thrilled to expand our brand even further," said Laurie McDonald, the vice president of sales at Pandora Jewelry Americas. "BWI and Georgetown are prominent areas for visitors and travelers and with the introduction of our new stores, we hope to make gift giving accessible for our busy consumers to purchase unforgettable, timeless jewelry pieces, even if it's last minute." New this season, too, Pandora launched pave letter pendants. The sterling silver and cubic zirconia pendants can be worn on a necklace chain or paired with a charm bracelet. The complete alphabet of pendants, as well as the ampersand, allows women to add custom monograms, words and phrases to their Pandora jewelry.
Angel IIagan, the vice president of marketing for Pandora, said, "We're thrilled to introduce the letter pendants, which have been a top consumer request for a long time. This addition to our collection gives women the opportunity to express themselves and their personalities in a whole new way." The new letter pendants retail for $35 each.
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