Press Release: Rio Tinto Diamonds celebrated the 25th anniversary of its Mumbai office with the launch of seven new collections under their flagship diamond jewelry initiative, Nazraana™.
Against the backdrop of the Indian International Jewellery Week (IIJW), the new jewelry collections were unveiled by Yami Gautam, a Bollywood actress and the brand ambassador for Nazraana, and Sonam Kapoor, a Bollywood actress and brand ambassador for India’s main diamond industry body, the Gem & Jewellery Export Promotion Council (GJEPC).
Vikram Merchant, the manager of Rio Tinto Diamonds Mumbai office responsible for the Nazraana, said, “By developing visibly differentiated diamond jewelry, Nazraana is now positioned as a highly aspirational, yet affordable, brand that is poised to drive sales across the entire product category.”
The new Nazraana collections focus on gift giving occasions in India and are based on seven themes: Love, Infinity, Heritage, Spirituality, Contemporary, Floral and Men’s Luxury. Paola DeLuca, the international jewelry consultant for Nazraana, said, “We have taken many of the very beautiful Indian traditions and designs and presented them in a contemporary manner. Each piece from the seven collections is crafted to perfection for those who are looking for a unique gift for their loved ones.”
The 25th anniversary milestone also provided an opportunity for Rio Tinto Diamonds to reflect on a proud past and look to an exciting future said Jean-Marc Lieberherr, the managing director of Rio Tinto Diamonds. “The new Nazraana collections are symbolic of our enduring partnership with India's diamond industry. They are the latest in a range of innovative marketing initiatives that have been built on a strong track record of working collaboratively with our Indian partners and the industry, to create demand throughout the pipeline.
“Twenty-five years ago very few people would have predicted that India would become the powerhouse of the diamond industry. We are so proud of being part of the journey and we are excited to look to a future that encompasses many opportunities for the Indian diamond industry, from the mine to the market,” said Lieberherr.
About Rio Tinto Diamonds
Rio Tinto is one of the world's major diamond producers through its 100 percent control of the Argyle mine in Australia, 60 percent of the Diavik mine in Canada, a 78 percent interest in the Murowa mine in Zimbabwe. These three mines allow Rio Tinto to produce diamonds for all market segments. Rio Tinto also has an advanced diamond project in India. Rio Tinto's share of the production from its three operating mines is sold through its Diamonds Sales and Marketing office in Antwerp, Belgium with representative offices in Mumbai, Hong Kong and New York. Rio Tinto Diamonds is a leading supporter of the Kimberley Process as well as a founding member of Responsible Jewellery Council.
|
|
|
|
|