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Tiffany & Co. Opens New Paris Store
Jun 17, 2014 8:21 AM
By Deena Taylor
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RAPAPORT... Tiffany & Co. celebrated the opening of its new store at 62 Avenue des Champs-Elysées in Paris on June 10. The new store was designed to reflect the company’s global reputation as a luxury brand and its 177 year history that includes Paris, where Tiffany first opened a store in 1868.
 “This preeminent location places Tiffany & Co. in the heart of a fabled city that draws people from all over the world,” said Frédéric Cumenal, the president of Tiffany & Co. “We invite everyone to discover the magnificent jewelry that places Tiffany at the forefront of glamor and style.”
The new store, which spans approximately 10,000 square feet, combines the energy of New York with the elegance of Paris and is constructed on three levels. It includes luxurious private salons and a bridal salon with large windows that afford maximum natural light for viewing diamonds.
The ground floor has some of the jeweler's most iconic jewelry on display including Tiffany Yellow Diamonds, Atlas creations, Tiffany Keys as well as the Return to Tiffany™ collection.
For a limited period, the store is also displaying the Tiffany Diamond, mounted in a necklace of white diamonds totaling over 100 carats. The radiant yellow diamond was bought by Tiffany’s founder in 1878 and brought to Paris, where it was cut to 128.54 carats.
In addition, the store features individual galleries with images and artifacts that tell a visual story of Tiffany & Co. as New York's first great jeweler.
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Tags:
Deena Taylor, diamonds, paris, Tiffany & CO.
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