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AGS, Verichannel Launch Diamond Search

May 2, 2011 5:10 PM   By Jeff Miller
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RAPAPORT... The American Gem Society (AGS), in partnership with Verichannel, launched a specialized search engine for diamonds graded by the AGS Lab, available from AGS suppliers. The online service is integrated into the members-only section of the AGS website and is also accessible to AGS members from the Verichannel platform. AGS retailers contact suppliers directly in order to initiate a purchase.
"We're very pleased to be able to make this resource available as a member-benefit for AGS retailers and suppliers," said Ruth Batson, AGS chief executive. ''It makes sense to give our retail store buyers the most convenient means possible of finding AGS stones from AGS suppliers, essentially all in one place, and right there at our website."

Verichannel created the concept for labs to upload diamonds online immediately after the grading process.  Jacques Voorhees, president of Verichannel, stated,  "In today's diamond  market, buyers and sellers need to be able to communicate with each other as efficiently as possible, especially when it comes to finding  the right diamond, and finding it quickly."

Tags: AGS, diamond, Jeff Miller, search, verichannel
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