RAPAPORT... The Manufacturing Jewelers & Suppliers of America (MJSA) and GE Money will partner to provide consumer financing. GE Money's Luxury Card program, a revolving credit card, can now be offered to MJSA retail members nationwide.
"We are delighted to add the GE Money consumer financing program to our roster of member benefits," said David W. Cochran, the president of MJSA. "GE Money continues to invest in technology, point-of-sale capabilities, underwriting and marketing, which is important in a changing credit environment. Its easy-to-use online application, competitive interest rates and quick credit decisions will enable our members to increase sales to consumers and improve their cash flow with fast credit funding."
GE Money contended that customers with branded credit cards buy more than they would with traditional bank credit cards. GE Money will also provide MJSA members with tools that help incorporate this type of financing into sales and marketing initiatives. MJSA members can use GE Money's web-based finance management portal, known as the "Business Center," to access all of the sales, operational, marketing and training tools they need at the click of a button.
These tools include an online training resource center designed to help members learn more about the benefits of financing, how to use GE Money's financing products and how to sell with financing. Also available is the marketing toolkit, an online service that allows members to promote financing offers through targeted, direct-mail campaigns.
GE Money's Luxury Card provides consumers with attractive credit promotions that simplify payments for jewelry purchases. Additionally, cardholders can manage their accounts and pay bills online at gemoney.com, GE Money's online customer service center.
"Since its incorporation in 1903, MJSA has helped jewelry makers and suppliers of all sizes maintain their competitive edge and achieve maximum profitability," said Regina Leadem, the vice president of sales at GE Money. "We are proud to partner with MJSA to offer members a resource to help make purchases more affordable for consumers considering a jewelry purchase."